Lead Generation by Article Marketing

Lead Generation

As most of us in the network marketing business will tell you, creating a consistent system of lead generation marketing is not the easiest task when building a new home based business. While other businesses are thriving, your leads list seems to be drying up more and more. Don’t give up. Keep reading to learn a powerful tool that can breathe new life into your leads list.

Stiff Competition

Never before has the competition in the network marketing industry been as tough as it is today. With the internet providing an instant worldwide communication system at everyone’s finger tips, successful lead generation marketing will require you to stand out above the rest. If you’re not familiar with article marketing, you will want to learn more about it and start implementing it into your business strategy immediately.

How It Works

So you’ve chosen a business niche, set up a landing page, website or blog but there’s no traffic. Actually, your efforts so far are all in vain if you are unable to drive enough traffic to your site to generate leads. Article marketing is a free, simple and amazingly effective tool that can resolve this problem for you.

Being by writing concise, relevant articles that are build around one or two keyword phrases. The ideal articles are 300 to 500 words long, have relatively short paragraphs and stick to the main point. This article you’re reading now can serve as a template to get you started.

Create one or two “spins”, or unique versions, of each article. You’ll want to post one to your blog or site and use the others to submit to article directories such as EzineArticles and Hubpages. Be sure to include links to your site somewhere in the article’s body or resource box.

The benefits of article marketing are significant. Not only will the incoming links add to your search engine ranking, so will the additional content on your site. But the magic happens when someone who has read one of your articles clicks through to your site. This, in effect, pre-qualifies the visitor and ensures that they are already interested in what you are offering. Suddenly your leads list grows exponentially.

Outsourcing

If you are not a very good writer or if you simply don’t have the time needed to dedicate to article marketing, there are freelance writers available through sites such as Elance who will create appropriate content for your lead generation marketing campaign. Whether you choose to outsource the work or do it yourself, you’ll be amazed at how quickly your business takes off.